Saturday, May 21, 2011

The Netbook lives on


Neilsen reports that the adoption of tablets adoption is growing quickly. By the end of the second quarter of 2010 2.8% of all Americans owned a tablet. By the end of the first quarter this year, 4.8% of all Americans owned a tablet.  


Contrary to popular belief the netbook market seems to be alive and well too. By the end of the second quarter of 2010 5.8% of all Americans owned a tablet. By the end of the first quarter this year, 8.2% of all Americans owned a tablet. 

Tablets:

Q2 2010 - 2.9%
Q1 2011 - 4.8%

Netbooks:

Q2 2010 - 5.8%
Q1 2011 - 8.2%

But these figures do not tell the whole story. With dropping netbook prices, profit margins on these devices are smaller than ever. Tablet profit margins must be fairly thin too, but every tablet sold means app sales and Adsence income.  
 

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