In the United States and Europe, BlackBerry market share is being eroded by Android, iOS and to a smaller degree Windows Phone devices.
In other Asia and the Philippines, BlackBerry has a very small market share, but it is actually on the rise. The BlackBerry OS is clearly outdated as compared to Android, iOS and Windows Phone, and even the latest BlackBerry hardware barely catches up to the lower end Windows Phone devices.
But Globe Telecom is giving BlackBerry an ace in the sleeve. Globe BBMax is a Php599 a month all-unlimited data plan for BlackBerry devices. This data plan offers unlimited surfing, IM, email, social networking (on the BB APN) plus downloading and streaming (on the Internet APN) wherever you go. This service is available to both Postpaid and Prepaid subscribers.
Basically this makes it cheaper by Php400 from unlimited data plans from Globe Telecom for other phones, and by Php400-600 for unlimited data plans from Smart. This translates to a savings of at least Php9,600 over two years.
Globe also offers a Php99 for 30 days unlimited access to BlackBerry Messenger for postpaid subscribers.
Personally, if I was not locked into a data plan for my Android phone I would seriously consider Globe BBMax plan. The devices meet my needs, I get access to BBM and save 10K over two years. What do you think? Is this enough to make BlackBerry mainstream in the Philippines?