|The MyPhone Iceberg loses the Philippine maps|
on the back, and replaces it with an aluminum case back.
Locally branded phones have been making brisk sales by offering very good specifications at low prices. They cost between half to a third of what you get from established international brands like Samsung, Apple, HTC, Sony and LG.
Several local brands have gone up-market. First, we saw the O+ 8.15. This 5-inch HD quad core smartphone hit the market at Php12,990 with an 8 GB MicroSD card as part of the bundle. While some may argue that O+ is a US brand, it really only sells phones in the Philippines.
Then we saw the Starmobile Knight. This super slim 7.5 mm thin, 4.7-inch HD quad core smartphone hit the shelves at Php11,290. It comes with a screen protector, jelly case and 8 GB MicroSD card, which add up to about 1K in value. In a few days, MyPhone is bringing us the 5.7-inch quad core Iceberg, which sports an aluminum case and 16 GB of internal storage, for Php11,976. MyPhone seems a bit wary about the high price point and is releasing the Iceberg on launch day being offered at 12-months zero interest.
At the same time, established Chinese brands like Huawei and ZTE are offering up stiff competition with the 4.5-inch quad core Huawei Ascend G525, at Php6,990, and the 5-inch quad core ZTE V987 Grand X Quad at Php11,500.
Is there a market for these locally branded phones testing the water above 10K?