Three out of four smartphones sold last quarter was an Android phone. Android's share in the smartphone market was 75%, up from 59.1% on the same quarter in the previous year. This is pretty impressive given that the new Android's don't start showing up till the second and third quarter of the year.
Apple sold more more iPhone in the first quarter of 2013, as compared to the same quarter in the previous year, but its market share took a sharp dip, from 23% to 17.3%. Without a new iPhone planned till the September 2013, its numbers will probably continue to fall this quarter. This probably also explains all the iPhone promos we are seeing in the Philippine market today.
Windows Phone has managed to get 3.2% of the smartphones sold in the first quarter of 2013. While this is much higher than the 2% market share it obtained in the same quarter in the previous year, the market share obtained so far is too small for the platform to have a significant impact. Windows Mobile, Microsoft previous mobile operating system had 23% percent of smartphone sales in 2004, and held 14% of the market in 2008, until Microsoft announced that it was coming out with a new operating system in 2009.
Still with new low cost offerings like the Nokia Lumia 520 and the Huawei Ascend W1, there seems to be the possibility that Windows Phone will have a major breakout this quarter.
BlackBerry market share in Q1 of 2013, dropped to 2.9%. With this BlackBerry relinquishes the third spot to Windows Phone. We have to wait another quarter to see whether the new BlackBerry Z10 and Q10 will change the fortunes of this former premier smartphone maker.