Tuesday, August 14, 2012

LG P880 Optimus 4X HD - Priced to Disrupt the Market

LG's new flagship phone, the LG P880 Optimus 4X HD is now available in the Philippines. The LG P880 Optimus 4X HD is designed to compete with the Samsung Galaxy S III and HTC One X, and it enters the Philippine market prepared to disrupt the competition. With a suggested retail price of Php27,990 it undercuts its competition by a cool 5K. It's street price is Php24,990 which makes it  6.5K cheaper than the Samsung Galaxy S III and 1.5K cheaper than the HTC One X.

The Php24,990 price of the LG P880 Optimus 4X HD actually places it in direct competition with the HTC One S, HTC Sensation XE, Sony's Xperia S and Samsung Galaxy S II.

Quick Specifications:

  • Android 4.03
  • 4.7-inch HD (720 x 1280) display
  • 16 GB of internal storage (12 GB user available) expandable via MicroSD card slot
  • 1 GB of RAM 
  • 1.5 GHz quad core ARM Cortex A-9 
  • Nvidia ULP GeForce 2 GPU
  • Nvidia Tegra 3 chipset
  • 8MP primary camera with 1080p video recording
  • 1.3 MP front camera with 720p video recording
  • HSDPA 21.1 Mbps connectivity
  • 2150 mAh battery

This phone comes in a slim 8.9 mm package so it is handy enough even with its 4.7-inch display. Like the Samsung Galaxy S III has expandable storage and a user replaceable battery, so it avoids any deal breaker issues.

As against the Samsung Galaxy S III, the LG LG P880 Optimus 4X HD is so much cheaper that a comparison between the two seems pointless. The Samsung Galaxy S III with its more efficient and faster Exynos 4 will win speed and endurance tests. But with the LG P880 Optimus 4X HD being 6.5K cheaper, the LG P880 Optimus 4X HD does not have to win a head to head comparison.

With a modern Tegra 3 chipset, it really makes no sense to buy a HTC One S, HTC Sensation or Sony Xperia S. These phones cost about as much as the LG P880 Optimus 4X HD, and they are powered by older Qualcomm S3 chipsets. It is 2012. For the same money, might as well buy 2012 technology rather than circa 2011 hardware in a new shell.

As for the Samsung Galaxy S II, as good as this phone is, its WVGA (480 x 800) display is really starting to make it feel dated.

Really, the only relevant comparison is as against the HTC One X. But that deserves its own separate post.

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