Monday, February 27, 2012

Nokia Lumia 610 - The Windows Phone that could change it all

When Windows Phone 7 launched in late 2010, Microsoft came out with phones which were designed to compete with the Apple iPhone 4 and Android flagship phones. I think it is really hard to get early adopters to jump on board a new platform when you offer only premium devices.

It is now a year and a half later. The Windows Phone platform now boasts more than 65,000 apps and Windows handsets are now mid-level devices helping it get a 1.9% market share in Q4 of 2011. Not much. Still there has been little traction in favor of the Windows Phone platform. 

Now comes the phone which could change it all. The Nokia Lumia 610. Microsoft has tweaks its Windows Phone operating system to be able to run on lower specifications. The Nokia Lumia 610 has just 256 MB of RAM and an 800 MHz processor. This allows the Nokia Lumia 610 to be priced at just US$225. Basically, about Php10,000.

While the innards may be low spec'ed, the rest of the phone does not look like an entry level unit. It has a 3.7-inch WVGA (480 x 800) screen, 8 GB of internal storage, sports 5 MP primary camera with a LED flash and VGA secondary camera. This will allow it to do battle with Android handsets at the same price point quite well. 

This phone could be the phone that could change it all, especially in the developing world where Nokia is still very popular.

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